The Mazzella Taurasi Riserva DOCG Paterico is a red wine from the prestigious Campania region, known for producing some of the world’s finest wines, including Aglianico, a unique grape that allows the wine to age for decades. Gian Luca Mazzella’s project is based on an unwavering commitment to quality. Our task was to create a graphic language for a label that would reflect the absolute value of this product, placing it among the highest and most historic wine brands. Every element, from the hand-drawn charcoal sketch of the Campanian village to the meticulous font study, and the information layout that eliminates a back label, has been carefully crafted. We used a paper of extreme elegance and a rigorous, essential layout, without embellishments, to convey the utmost dedication to quality. The result is a label that aims to transmit and reinforce the deep bond Gian Luca Mazzella has with his century-old vineyards.