Unbounded Affinity celebrates balance and inclusivity through fragrance. “Each step we take is a moment of brief imbalance followed by the restoration of stability.” This project invites us to reflect on the evolution of luxury and inclusivity, guiding us towards the kindness of listening. The label, embellished with vivid colors and an iridescent transparent foil, enhances the distinctive features of the glass and flower seeds encased in an elegant box created by applying a label to the bottom of the bottle. It is an unconventional brand designed for an audience that embraces diversity without prejudice. Transversal in age and culture, it is dedicated to those who accept different viewpoints and live diversity with joy and balance. A dialogue opens with the audience, offering the chosen essence’s flower.

INNOVATION

This project was presented at the “WE HATE LABELS” stand of Eurolabel (B106-B108) during Packaging Premiere Milano from May 21 to 23. Thanks to the integration of a QR code and an RFID tag, the label becomes multimedia and barrier-free, offering a complete sensory experience and a tool for accessibility and knowledge.